I have shared the story of Subbly on multiple podcasts. But I thought it was time to share it in writing, not everyone listens to podcasts. Why do I think it's useful to share this? Others might be wondering how they can start and bootstrap a business. Follow the titles…

You probably don't know who I am. So let's start with that. I'm Stefan Pretty, I'm Scottish and I'm the CEO and founder of world renowned (just kidding on the renowned bit) Subbly a platform that makes it super easy to start and run a subscription business. I have previously…